Duvel is one of the most known Belgian breweries. Their beer gets sold in over more than 60 countries all around the world.
Duvel wanted to take their marketing to a whole new level. As there are a lot of beer lovers, they wanted to create something (besides beer) that their fanbase could purchase and use on a daily basis.
That’s why they chose to create awesome with Merchandise Essentials. Our design service created custom socks with the branding of Duvel on it. As custom socks are merchandise that everyone could wear, a lot of people wanted to get them. They soon realised that their fanbase really viewed the socks as a collectors item.