Empower your marketing, sales and HR through merchandise
Business entrepreneurs and organisations are overwhelmed with strategies to empower their marketing, human resources and sales. Community offers 1 strategy that will last forever: clothing that tells a story. Countless people become brand ambassadors who wear your clothing all the time.
Organizations often lack time or expertise to develop and produce merchandise. That’s why Community Essentials makes sure that a personal expert guides you through the whole process: from a first idea to the production of a complete clothing collection. Community knows how your clothing line can be successful.
Success Story: Big Green Egg
Big Green Egg is the worldwide reference in outdoor grills. It’s a really unique brand with a strong community of fans. Eggheads, that’s what Big Green Egg fans are called, would drive hundreds of kilometers to attend one of the brand’s events. But how does a barbecue brand managed to do that, you ask? For Big Green Egg, experience is key. You can feel that in everything they do, that’s what makes the brand special.
Big Green Egg really holds its fans close. They do that, among other things, through their efficient line extension strategy. The brand’s core business is to sell barbecues, but they also offer charcoal, grill tools and so on. That way they meet every possible need of their customers. And that’s not all, there’s also a successful clothing line.
Together with Merchandise Essentials, Big Green Egg created a clothing line existing out of T-shirts, baby bibs, dad hats and so on. Every piece of clothing breathes the core values; quality, originality, experience, creativity, minimalism and authenticity. The design team of Community Essentials created several designs that radiate those values. That made the collection original and creative. The collection was launched on a big event named Flavour Fair and fans were super enthusiastic to see and buy it. This really made the whole experience complete.