Let’s guess. It’s blue, enormously popular, they call him (or her, I don’t know if it’s a girl or a boy) social. Yes indeed, I’m talking about the ultimate social monster, also called as Facebook. And may I introduce you to his brothers and sisters? Here you have the photogenic Instagram, the inspiring Pinterest and our ghost Snapchat. There are also cousins, but I will spare you from this.
Facebook (and his brothers and sisters) have one thing in common: the interaction between your company and your fans. Social media is a powerful tool to promote the image of your company. For example, organising a like & share action on Facebook where your followers can win a hoodie with your unique design is an efficient idea.
The -superhappy- winner will be bragging with his favourite hoodie, he tells everybody with a lot of pride that he has won your like & share action, and with a little luck he will post a picture of his prize on social media. That’s how you make free advertising on Facebook.